Who Knows Wins
‘Put your money where your mates are!’ - how we helped a UK start-up shake up the world of Sports Tech with a revolutionary, award-wining app that promotes responsible, social betting.
RESULTS
5 star
feedback & customer reviews on both App stores
65,000+
players in the UK
user centric
developed in partnership with the client and users through a series of strategy and user testing workshops
award winning
with information architecture designed for global scale
““From the first time we met the team at Intelligent Mobile they immediately understood our vision – they ‘got it’. Their experience has been invaluable in helping us to deliver a social betting platform that has the potential to take the betting world by storm and be disruptive in a positive way. The platform delivered has exceeded our expectations.””
THE STORY
When we first met with the team at WKW they had a clear vision of what they wanted to achieve but were uncertain how to translate this into a winning digital product. Starting with workshops - which incorporated key concepts from multiple stakeholders - we transformed the idea behind WKW into a market-ready solution.
At the end of the MVP development cycle, user testing sessions were held with test group of users who had not previously used the App and included users who regularly gamble and those who never have gambled. This customer-centric approach enabled us to shape the App for launch and prioritise its development roadmap.
THE CHALLENGE
Who Knows Wins approached us to be their specialist technology partner and help build an app that would disrupt the industry and revolutionise social betting. As a start-up, WKW’s key objectives were to create a viable and globally scalable digital product that would enable them to successfully launch their business.
THE OUTCOME
WKW offers a captivating alternative and solution - by removing the bookmakers and replacing them with leagues it promotes responsible, small-scale bets amongst friends, family & a community of players. Backed by LeAD, the global sports start-up accelerator and with charismatic leadership, WKW has established itself as a player in the ultra-competitive Sports Tech sector.
AWARDS & RECOGNITIONS
UK App of the year
Finalist
UK App Awards
BEST INNOVATIVE START UP
Winner
ERG Marketing & Innovation Award
TECHNOLOGY
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Are you ready to bring your idea to life?
Have a great idea or want to know how an app could help your start up? We would love to help you create something amazing.
