What’s the best way to build empathy with your customers?
It is now easier than ever for companies to communicate with their customers. In the same way that a simple “How are you?” can improve someone’s day, a text to a customer asking how he or she is liking the new product can help cement a relationship.
But how do you convey your brand values and personality effectively? And how do you choose the most effective channel for your company? Here’s a brief look at some of the key digital channels and how they can be used to build stronger relationships.
Sending a reminder that a delivery is due and giving the customer the option to change the delivery destination, or letting a customer know that an item they wanted is now in stock are all examples of great customer service and offer businesses the chance to be genuinely useful to customers. You’re adding value to previous transactions and winning brownie points at the same time – strengthening the relationship with your brand.
Much of this interaction can now be automated, making text a far more sophisticated method that you might at first think. And with open rates as high as 98%, it’s a platform that Marketers can’t ignore.