Intelligent Mobile
 
 
 

Marwell zoo

This award-winning app has broken new ground. By harnessing GPS and iBeacons technology, we were able to deliver features triggered by locations - allowing families to learn about the animals in new, exciting ways.

 
 
 
 
 
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An excellent app for an excellent zoo! We love Marwell. Great App!
— App Store review
 
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business challenges

Marwell Zoo is one of Hampshire's leading visitor attractions with 500,000+ visitors each year. Working with Marwell, we developed 5 key objectives to measure success on:-

  1. Enhance the zoo experience

  2. Assist guests pre, during and post visit

  3. Educate and entertain in a way that connects with children and families

  4. Increase customer loyalty

  5. Drive commercial opportunities

 

creating the experience

Intelligent Mobile employed the latest technologies to enable dynamic content to be delivered to specific micro-locations across a 140 acre space. The App offers a unique solution via its Safari Mode, which enables each visitor to self-navigate the park and answers 3 fundamental questions:-

  1. What is in front of me now?

  2. What is on next?

  3. How do I get there? 

The Zoo now has an award winning platform to develop its commercial channel, with plans in the coming year to add new features and promotions via App messaging.     

 
 

Journey Design

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Strategy Workshop

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Prototyping

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UX & Design

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Location-based Services

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Innovative SMS platform

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App Development

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Xamarin

 
 
 
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5 Star

5 Star review on both app stores

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30,000+

downloads to date

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4.9%

of zoo visitors downloaded the app

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14.7%

of groups visiting the zoo viewed the app

 
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related case studies

 
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Away Resorts

Following a process of strategy workshops, customer journey mapping and prototyping we designed in partnership with Away Resorts a ‘park buddy’ app to help visitors make the most of their stay.

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Knowsley Zoo

How a ground-breaking mobile App that self-navigates this beautiful Zoological Park has enhanced the thrilling experience of a Safari Drive.

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Living Lomonds

An experience-led project with physical and digital initiatives to re-connect people with the picturesque East Neuk of Fife.