Knowsley Safari Park is a leading tourist attraction on Merseyside with 700+ animals and a stunning five mile safari drive.
Working with the client we developed 3 key objectives to measure success:-
Enhance the Safari Drive experience
Educate and entertain
Drive commercial opportunities
creating the experience
There were a number of specific technical challenges to overcome due to connectivity and the size of the Zoo. Working closely with Knowsley we solved these by combining the following technologies and techniques:-
Experience design (XD) approach
Innovative use of location-based services, mapping and Xamarin
Safari Drive mode - using GPS and by dividing the park into 11 zones, the App self-navigates as the user drives around the park
The results are stunning. The App has delighted both the client and visitors alike.