Intelligent Mobile
 
 
 

BBC

As an input into the BBC ‘Future of News’ initiative, we identified high level, strategic operating model options for the way BBC News could be organised over the next 3-5 years.

 
 
 
 
 
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An incredibly valuable process
— BBC
 
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business challenges

In recent years, the introduction of new devices, platforms, social media, new entrants, changes in demographics and also in audience expectations have led to fundamental changes in the way that news is gathered, produced, distributed and consumed. BBC News must now decide what type of organisation it must become to compete in an increasingly crowded and fragmented market-place.

creating the experience

This was an opportunity to stand back and explore the 'art of the possible' in terms of delivery models, opportunities to maximise digital ways of working. We identified three alternative organising principles which could be used as the basis for the design of the future operating model for BBC News. By the end of the process clear consensus was reached around the preferred model. This view represented a significant departure from where BBC News is today and a significant advancement in the ‘Future of News’ initiative.

 
 
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Strategy Workshops

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Journey Design

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Insights & Analysis

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Prototyping

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UX & Design

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Customer Success

 
 
 
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12

Stakeholder interviews

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2

workshops

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3

3 alternative organising principles

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Ideas

Ownership of ideas

 
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