Intelligent Mobile
 
 
 

Away Resorts

Following a process of strategy workshops, customer journey mapping and prototyping we designed in partnership with Away Resorts a ‘park buddy’ app to help visitors make the most of their stay.

 
 
 
 
 
Lrg_Away01.jpg
 
A great app”, “just what was needed” and “best in class with 5 star reviews
— App Store and Away Resorts feedback
 
Colour01.jpg
 
 

business challenges

Away Resorts is a UK holiday park operator. Each of its parks have extensive grounds, facilities and full entertainment and activity programmes. Away Resorts see digital technology as a way to help them deliver exceptional customer experiences to their guests in a complex and challenging environment.

Each Away Resorts park has its own identity and individual appeal. The challenge was to unify the resorts under a consistent digital customer experience while providing park specific information, booking features and SMS communication capabilities.

creating the experience

Following a process of strategy workshops, customer journey mapping and prototyping we designed in partnership with Away Resorts a ‘park buddy’ app to help visitors make the most of their stay.

The app enables guests to find out what’s on, book and manage activities and set favourites and reminders. The bespoke interactive park map helps guests navigate the parks. While e-commerce functionality enables guests to order home owner essentials. The bespoke weather five-day forecast allows guests to plan ahead whatever the weather.

Built in Xamarin with an Umbraco CMS, the solution required multiple platform and API integrations (including Zendesk, Sportsbooker, Parc Vu and Campaign Monitor) to develop this ‘best in class’ solution. The SMS platform provides a new communications channel to keep guests updated before, during and after their stay.

 
 
Strategy_Strategy-Workshops.png

Strategy Workshops

Strategy_Journey-Design.png

Journey Design

Strategy_Prototyping.png

Prototyping

Strategy_UX-and-Design.png

UX & Design

Product_Booking-Systems.png

Booking Systems

Product_Innovative-SMS-platforms.png

Innovative SMS platforms

Xamarin.png

Xamarin

umbraco.png

Umbraco

 
 
 
N_Mobile.png

# 1

Best in Class app

5star.png

5 Star

reviews on both app stores

global-downloads.png

Downloads

above industry average

platforms.png

4

Full platform integrations

 
Lrg-Temp.jpg
 
 
 
 
Lrg_Away02.jpg
 
 
 
 
Lrg_Away03.jpg
 

related case studies

 
N-IM-S-Marwell.jpg

Marwell Zoo

This award-winning app has helped transform the Marwell Zoo experience, providing visitors with a delightful interactive adventure.

N-IM-S-Knowsley.jpg

Knowsley Zoo

How a ground-breaking mobile App that self-navigates this beautiful Zoological Park has enhanced the thrilling experience of a Safari Drive.

N-IM-S-Lomonds01.jpg

Living Lomonds

An experience-led project with physical and digital initiatives to re-connect people with the picturesque East Neuk of Fife.