Intelligent Mobile
 
 
 

Knowsley Zoo

In a world fixated with the opportunity of new technology we focused on developing a cross-platform product that would not detract from the essence of a Zoo visit - the wonderful animals and the thrilling experience of a Safari Drive.

 
 
 
 
 
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A mobile app to entertain, educate and inspire, employing the latest geo-location technologies over 550 acres via its unique Safari Drive features.
 
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business challenges

Knowsley Safari Park is a leading tourist attraction on Merseyside with 700+ animals and a stunning five mile safari drive.

Working with the client we developed 3 key objectives to measure success:-

  1. Enhance the Safari Drive experience

  2. Educate and entertain

  3. Drive commercial opportunities

creating the experience

There were a number of specific technical challenges to overcome due to connectivity and the size of the Zoo. Working closely with Knowsley we solved these by combining the following technologies and techniques:-

  • Experience design (XD) approach

  • Innovative use of location-based services, mapping and Xamarin

  • Customised CMS

  • Safari Drive mode - using GPS and by dividing the park into 11 zones, the App self-navigates as the user drives around the park

The results are stunning. The App has delighted both the client and visitors alike. 

 

 
 
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Strategy Workshop

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Journey Design

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Prototyping

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UX & Design

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Location-based Services

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App Development

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Innovative SMS platform

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Xamarin

 
 
 
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5 star

reviews on both App stores

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2,500+

downloads per month

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178

downloads per day

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10%

visitors downloaded the app

 
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