Connecting local communities with the outdoors

An experience-led project with physical and digital initiatives to re-connect people with the picturesque East Neuk of Fife.
IM worked with the Living Lomonds Landscape Partnership to enhance the current visitor experience. The project aimed to encourage locals in Fife and new visitors alike to engage with the stunning landscape on their doorsteps.

The Welcome to the Hills project has four distinct focuses:

1) Simpler way finding through intuitive signage.
2) A map-based website that allows people to plan their visits.
3) An app for families to use when out in the countryside that highlights fun activities and makes exploration easy.
4) New interactive touch panels within the visitor centre that immerse the visitor in the history of the area.

The Living Lomonds partnership area spans 138km2 and includes historically important locations like the Falkland Estate, once the Royal Hunting Ground of the Stewart Kings.

We carried out extensive on-site surveys and field-testing to ensure all of the digital and physical touch-points had continuity in design and user experience.

The Customer Experience Architecture spans between ‘real’ and digital platforms to make all engagements friendly, reassuring, relevant and positive.

The region has been given a voice and identity of its own, not only to engage with locals who may have lost touch with their environment, but also to encourage new visitors from farther afield.