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Spicerhaart to launch tablet-friendly mobile websites
Posted on: January 2012 by William Currie
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Spicerhaart has appointed Intelligent Mobile to build a series of tablet-friendly mobile websites.

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Will HTML5 help battle mobile fragmentation in 2012?
Posted on: January 2012 by William Currie
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Industry experts agree that HTML5 will play a prominent role in mobile development in 2012 and will be used to try to overcome fragmentation issues that the industry has consistently battled.

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Top five mobile misses of 2011
Posted on: January 2012 by William Currie
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Mobile grew significantly in 2011 as consumer adoption of smartphones and tablets took off, thereby opening up new opportunities for brands and agencies to reach an audience via these devices. While there were some significant wins this year - such as PayPal expecting $5 billion in mobile sales this year and big brands such as Coca-Cola, BMW and others pouring more money in mobile – there were some misses, too.

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Which mobile channel will be the breakout star in 2012?
Posted on: January 2012 by William Currie
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Industry experts agree that the mobile Web will be the breakout mobile channel in 2012.


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Understanding Google’s mobile ambitions and what it means for marketing's future
Posted on: November 2011 by William Currie
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When it comes to mobile, Google definitely has a 360-degree surround strategy in the space, with a presence in mobile marketing, commerce, content, hardware and software.

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Mobile more effective than print, TV and Web ads: InsightExpress
Posted on: September 2011 by William Currie
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NEW YORK – Mobile marketing may be more effective than other forms of advertising, according to data from an InsightExpress study presented at Mobile Marketer's Mobile Marketing Summit.



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Smartphone and tablet stats: what's really going on in the mobile market?
Posted on: August 2011 by William Currie
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And what does the latest data and forecasts from analysts and market researchers mean for app developers?

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McDonald’s bolsters McCafe drink sales via targeted mobile, social campaign
Posted on: July 2011 by William Currie
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Fast food giant McDonald’s is driving traffic to its locations and interacting with new and existing consumers via a highly targeted mobile and social advertising campaign that promotes its McCafe drinks.

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10 mind-blowing mobile infographics
Posted on: June 2011 by William Currie

I've gathered together ten great infographics on m-commerce, QR codes, apps vs web, coupons, payments, mobile marketing and more.

Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version...

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InterContinental Hotels drive bookings via 7 new apps
Posted on: June 2011 by William Currie
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InterContinental Hotels is driving mobile bookings to its locations with the launch of seven new iPhone applications.

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